The scarf was recently revealed at The Dorchester during London Fashion Week at Teatum Jones LFW presentation of their Spring Summer 2013 collection. Additionally, a 'Teatum Jones Fashion Tea' was held on 18 September on The Promenade at The Dorchester bringing fashion week to everyday London fashionistas and showcasing Teatum Jones Autumn Winter 2012 collection and 'The Dorchester' scarf. Measuring 136cm by 136cm and made of 100% pure silk crepe de chine, the scarf is now available to purchase exclusively from Liberty on Regent Street, and from shop.thedorchester.com priced at £245.
Catherine Teatum and Rob Jones studied at Ravensbourne College of Design and Central Saint Martins respectively. They worked with Luella Bartley, Warren Noronha and John Richmond before setting up Teatum Jones, and were picked up by Liberty in their second season for Spring Summer 2012. This year has seen the launch of the Teatum Jones' Spring Summer 2012 collection in Canada, adding to existing retail territories in the UK, US and the Middle East. Teatum Jones have also been name-checked on 2012 Hot Lists in UK magazines Vogue, Elle, Stella and The Observer.
Liberty womenswear buyer Stephanie Jones commented, "It was love at first sight during fashion week when I wrote an exclusive order for Teatum Jones. I was instantly captivated by the couture elements to their beautifully draped silk dresses and ethereal prints. Their collection has proved to be as commercial as it is beautiful which is why we are very excited to learn of their scarf design collaboration with The Dorchester for which we are proud to announce ourselves as the exclusive retail partner. I predict
something beautiful and luxurious, forward thinking, layered with hidden narrative and utterly charming."
Rob Jones, the creative director of Teatum Jones says of the project: "Storytelling has always been key to our designs. We have been captivated by The Dorchester and its heritage and spent hours exploring behind the scenes and unravelling the hotel's rich archive. What perhaps is one of the most inspiring aspects of The Dorchester is its ability to remain true to the glamour of the past whilst having such a constant and contemporary allure."
Catherine Teatum, creative director of Teatum Jones, commented: "Our design has drawn inspiration from the graphic nature of the metalwork on the balconies, the duality between the bold architecture and the elegant interior, the strength, character and regeneration of the hotel over the decades, juxtaposed with black and white photographs of the staff from the hotel's early years. We merged bold graphic lines with softer elements inspired by colours from within the hotel's most famous suite into a liquid romantic fantasy. The hardest aspect was limiting ourselves to one design." Teatum added, "I can picture the Teatum Jones woman in these surroundings, the unabashed beauty and vibrancy pull you into a magical world."